Affiliations

ACADEMIC INSTITUTIONS
Adjunct Professor, School of Management and Marketing, Taylor's University, Selangor, Malaysia
Adjunct Professor, Faculty of Business, Sohar University, Sohar, Oman
Adjunct Professor, Faculty of Vocational Studies, Brawijaya University, Malang, Indonesia
Visiting Professor, International College, Krirk University, Bangkok, Thailand
Visiting Scholar, Faculty of Management Sciences, Phuket Rajabhat University, Phuket, Thailand
Professorial Chairholder, College of Tourism, Hospitality and Transportation Management, Polytechnic University of the Philippines, Philippines
Visiting Fellow, Center for Tourism Research, Wakayama University, Japan
Associate Member, Relation Marketing Cluster, Griffith Business School, Griffith University, Australia
Scientific Board Member, Research Synergy Foundation, Indonesia

PROFESSIONAL ENGAGEMENT
Director, Centre for Responsible Borneo (REBORN)
Chairman, Sarawak Research Society
Ambassador, Emerald Publishing in East Asia
Academic Advisory Board, East Asia Inter-Regional Tourism Federation (EATOF)
Director, Southeast Asia Research Academy (SEARA)
Member, UN Tourism (formerly known as UNWTO) Panel of Tourism Experts
Vice President, MAG (Marketing in Asia Group) Scholar
Non-Executive Director, CPS College Sarawak

JOURNAL EDITORIAL
Editor-in-Chief, Journal of Responsible Tourism Management
Editor-in-Chief, Journal of Applied Structural Equation Modelling (SCOPUS Q1)
Regional Editor, International Journal of Tourism Research (SSCI Q1)
Editor-in-Chief, Asian Journal of Business Research (SCOPUS Q2)
Editor-in-Chief, Young Consumers (SCOPUS Q1)
Advisory Board Member, Journal of Marketing Advances and Practices
Editorial Review Member, Tourism Geographies, British Food Journal, Journal of Global Marketing, Journal of Consumer Behaviour
Editorial Advisory Board Member, Journal of Responsible Production and Consumption
Publication Advisor, BJSSH, University of Technology Sarawak (UTS);  Journal of Agribusiness Marketing, Federal Agriculture Marketing Authority (FAMA); Sarawak Museum Journal, Sarawak Museum Department (SMD)

OTHER NOTABLE ROLES
World's Top 2% Scientists in Business, Management and Marketing by Stanford University and Elsevier

To be updated ...